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PuroHuaso Varietales

Client: Viña Purohuaso
Country: Chile
Services: Packaging, Branding, Illustration

Huaso is the name given to the locals that lives in the centre and south of Chile, responsible for rural work such as harvesting fields and animal care. With traditional South American elements in mind and following traditions used by the Huasos, an entire line of wines was designed to represent different segmentations.