Fede Rodriguez DG Logo


Client: Simplicity Design
Country: Hong Kong
Services: Branding

Logo and visual identity design for this new Brand of jeans for the Oriental market. Fort he logo design a bold typography was used so as to create visual impact. Details in light were added so as to create contrast. Visual identity was created in a more playful and informal style so as to appeal to a Young an hip target; this was achieved using a contrasting chromatic palette and the use of images with “jean like” textures.